"Middleman's" Fee: If a person orders flowers through anyone else but a local florist* in the recipient's city, your floral arrangement will likely include many fees that basically pays for the middleman to call a local florist in that city. Using an actual example (Apr. 01, 2003) from a "Middleman's" support representative is as follows; If a person calls their local florist in city "A" to send a $100.00 order, via the "Middleman" service, to city "B", the sending florist in city "A" collects 20% for being the florist who takes the order. This leaves $80.00 out of the $100.00 for the receiving florists in city "B" to fill your order. The "Middleman" then charges 7% for transferring the order from shop "A" to shop "B". This now leaves $73.00 out of the $100.00 for the receiving florists in city "B" to fill your order. Then, both florist are charged a monthly fee for the privilege of using the "Middleman's" services (costing from $60.00 to $180.00 monthly). This membership cost translates to around $4.00 to $12.00 per order during slow volume months or $1.00 to $3.00 per order during good volume months. In other words, the receiving florist in city "B" has at best $72.00 out of the $100.00 to work with on a good volume month, or on a bad volume month, the receiving florist in city "B" has $61.00 out of the $100.00 to fill your order. As shown, your floral arrangement value shrinks between city "A" and city "B" leaving the local florist with less to work. Most local florists can verify these facts.
When one calls Springs Flowers, Florists of Colorado Springs LLC directly, these middlemen costs are avoided. In fact, call-in orders from our Internet site are nearly the same cost as local call-in orders. This ultimatly means your money goes for flowers and not towards "middleman's" fees.
* I.e., Springs Flowers, Florists of Colorado Springs LLC or another local floral shops that will ultimately produce most local floral arrangements.